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Nothing But A Number: Free Internet Marketing Course For Seniors

Domain Name Purchase

Your domain name is important, and while it won’t be the only one you purchase, it’s wise to secure your name as a domain if you know what you’ll be selling.

Due to the internet’s maturity, many .com domains with specific names might be taken. You might find the .net version available, but try to get a .com if possible.

Your desired name could also be a premium domain, meaning someone owns it or there’s high demand for it, resulting in a higher price than you might want to pay initially.

A workaround is to add “I am” before your name. This often helps you find and purchase your name as a .com at the standard domain price.

Remember, this won’t be your only domain and might not be ideal for branding, but it’s a strategy to secure your name as a .com in the current internet landscape.

Web Hosting Purchase

Welcome back! In this video, we’ll discuss getting a web hosting account, which is where you’ll build your websites and online business elements.

While course platforms might not require hosting, building a website or blog usually does. Traditionally, getting your hosting and domain from different providers was recommended in case of issues, but nowadays, getting both from the same place is easier due to improved switching processes.

We’re looking at managed WordPress hosting prices, a good option for beginners since WordPress is a popular choice for websites and blogs. You might return to this after deciding, but remember, you’ll need hosting.

For WordPress sites, you can get hosting from a provider or your domain registrar for easier connection. Domain registrars often have wizards to help link your domain and hosting.

While best practice suggests separate providers, getting both from the same place simplifies the initial setup. You can always switch later if needed.

Creating Your eMail Address

Welcome back! In this video, we’ll discuss how to set up an email address for your new domain.

First, log into your domain’s control panel, usually by typing “yourdomainname/cpanel.” If you don’t have the login credentials, contact your hosting provider.

Once in the control panel, find the “Email Accounts” section and click “Create.” Enter the desired username and your new domain name to create your email address.

Fill in the required information, like a password. You can customize settings beyond the defaults if needed. You can also choose to receive a login link via email.

After entering your password, your email address will be set up. You can usually access it through your control panel or connect it to your existing email client.

Signing Up For Affiliate Programs

When selecting services for your online business, such as domain registration or hosting, consider joining their affiliate programs. For example, GoDaddy’s affiliate program link is at the bottom of their page.

You can do this with every service you use. Look for the “affiliates” link at the bottom of their page or search “[service name] affiliate program” online.

By joining affiliate programs, you can share unique links with others. When someone signs up through your link, you earn a commission. Some programs, like GoDaddy’s, are managed through platforms like Commission Junction, requiring a separate application.

Whenever possible, join affiliate programs and share your links to earn commissions when people use your recommendations.

Creating A Blog

In this video, we’ll demonstrate how to set up a WordPress website using your hosting control panel.

  1. Access the Website Builder: Log into your control panel (often accessed via “yourdomainname/cpanel”). If you don’t have the login, contact your hosting provider. Look for a “Site Building” or “Site Publisher” section, or something similar that indicates an automated website setup process.

  2. Locate WP Toolkit: In your control panel, find and click on “WP Toolkit.” This tool simplifies the WordPress installation process.

  3. Configure Installation Path: The default setting usually shows an installation path with letters. If you want your website to be directly associated with your domain, remove any extra characters after the main domain name. You can choose to install the WordPress site as the main site for the entire domain or in a subdirectory (e.g., “blog”).

  4. Enter Credentials: Provide a memorable username, a strong password, and the email address you want associated with the WordPress site.

  5. Install: Click the “Install” button to begin the installation process. You might be asked if you want to install specific plugins or themes, but this isn’t mandatory and can be done later.

By following these steps, you can easily set up a WordPress website using your hosting control panel’s WP Toolkit. Remember, you can customize plugins and themes later according to your preferences.

Editorial Choices To Keep Cost’s Down

In this course, we’re making specific choices to help you save money while you figure out your online business. We’re prioritizing ease of use and flexibility.

Instead of a traditional hosting account, we’ll use a platform called System IO. While not perfect, it offers most of what you’ll need, like creating sales pages, sending emails, building websites, managing affiliate programs, and even creating and selling products.

We’ll also use ActiveCampaign’s free trial for email marketing. This choice is for flexibility and integration with System IO, not because it’s superior to other options. By using ActiveCampaign, you’ll have a separate email service that’s integrated with System IO. This means your email list will be backed up in ActiveCampaign, even if you decide to stop using System IO.

These choices prioritize ease of use and getting started quickly, deviating from the traditional route of using WordPress for your website and other platforms for building products.

Setting Up An Email Sending Service

To run an online business, you will need an email sending service. There are many options available, such as Mailchimp, GetResponse, MailerLite, and Aweber.

The best service for you will depend on your specific business needs and how you plan to use the service.

Some email sending services offer free trials or low-cost plans. In this course, we will use ActiveCampaign and integrate it with a course platform that allows you to sell products and services online.

However, you can choose any service that you think will benefit your business.

Setting Up A Course Platform

In this video, we will discuss using the systeme IO platform (spelled “systeme,” but the “e” is silent). This course platform simplifies selling products online, particularly expertise and digital products. systeme IO offers free access until your online business starts generating income.

While systeme IO has various pricing plans, including a free startup plan with limited features, it’s recommended to start with this plan until your business becomes profitable. You might find testimonials about other platforms with more features or free offers, and if those suit your business better, you can explore them.

However, if you’re focused on learning how to sell products online, especially expertise and information products, systeme IO’s free plan is a good starting point. It allows you to understand the process before committing to a paid plan.

You can begin with a free systeme IO account, and no credit card is required as of the recording of this video. The rest of the demonstration will use an existing account, but you can follow along by creating your free account.

Getting eMails From Services

As you start signing up for different services, both free and paid, you’ll receive many emails recommending purchases for your online business. It’s crucial to understand your business and its profit generation before making any purchases.

During the learning phase, focus on setting up and understanding your business model. While offers may be tempting, they might not be suitable for your current stage. This applies to platforms like System IO, where you’ll receive emails about various products and services.

Remember, these are optional and not mandatory for your business to function.

Prioritize understanding your business and learning from those you admire before making any purchases.

Looking For Business Help

When starting an online business, you might wonder where to seek help. Many platforms, like System IO, offer groups for assistance. However, joining too many groups can be time-consuming.

Before turning to social media, try to find solutions independently. When you purchase a product, utilize their support resources first. For instance, System IO’s customer support can answer basic questions or direct you to relevant help pages.

Prioritize using official support channels to avoid getting overwhelmed by different opinions and distractions.

eMail Setup

Welcome back! In this video, we’ll connect System IO with your ActiveCampaign autoresponder to send emails through the system.

  1. Access ActiveCampaign Integration: Go to the settings area in System IO and click on “ActiveCampaign Integration” in the left-side menu.

  2. Get API Credentials from ActiveCampaign: In ActiveCampaign, navigate to “Settings,” then the “Developer” tab. Copy your API URL and API key.

  3. Enter Credentials in System IO: Paste the API URL and API key into the corresponding fields in System IO.

  4. Save and Activate: Click “Save,” and when ready, click “Active” to enable the integration.

Now, System IO will use ActiveCampaign to send marketing emails to your customers.

Setting Up Your Course For Sale

In this video, we’ll explore how to set up a digital product for sale on the System IO platform. Assuming you’re selling your expertise or advice, we’ll focus on creating a course.

  1. Navigate to Products: Go to the “Products” tab and select “Courses.”

  2. Add a New Course: Click the “Add a new course” button.

  3. Name and URL: Give your course a name and a URL. You can use the System IO domain or your own custom domain.

  4. Add a Module: Once your course is saved, click inside it and add a module. Since we’re selling advice/information, we’ll name this module “Guide.”

  5. Create a Lecture: Within the “Guide” module, add a lecture. This could be a PDF guide or ebook.

  6. Customize Lecture: Name the lecture, enable comments if desired, and choose a template.

Setting Up A PDF For Download

In this video, we’ll explore how to make a PDF guide or ebook available for download in your System IO course.

  1. Save as PDF: After finalizing your document in Google Docs or Microsoft Word, save it as a PDF.

  2. Remove Video Elements: In the System IO course builder, delete any video-related elements from the lecture template since we’re focusing on a PDF download.

  3. Add Downloadable File: Drag a text box into the template and click the link icon to add a downloadable file.

  4. Upload PDF: Click “Link to a file” and upload your PDF from your computer.

  5. Save and Preview: Save your changes and preview the page. Ensure the link works and your PDF opens correctly.

This method allows your customers to easily download the PDF guide or ebook directly from your course. In the next video, we’ll explore another way to present the PDF within your course.

Make Your Product Readable For Customers

This video demonstrates how to convert a PDF guide into an interactive flipbook using FlipHTML, a free online tool. This flipbook can then be embedded directly into your System.io course, providing an alternative way for customers to access and read your content.

Here’s a breakdown of the process:

  1. Create a FlipHTML Account: Start by creating a free account on FlipHTML.

  2. Upload Your PDF: Upload your PDF guide to FlipHTML. The platform will convert it into a flipbook format.

  3. Get the Embed Code: Once the conversion is complete, go to the “Share” tab and select “Embed on Website.” Choose the responsive iframe option and copy the provided code.

  4. Add a Lecture in System.io: In your System.io course, add a new lecture titled “Read the Guide.”

  5. Embed the Flipbook: Remove unnecessary elements from the lecture template and drag the “Raw HTML” element onto the page. Paste the embed code from FlipHTML into the HTML editor.

  6. Save and Preview: Save your changes and preview the lecture. The flipbook should now be embedded and accessible within your course.

By offering both downloadable and embedded versions of your PDF guide, you enhance the user experience and provide flexibility for your customers to consume your content in their preferred way.

Add A Video To The Product

This video demonstrates how to incorporate a video into your System.io course.

  1. In your course, click “Add Lecture” and name it (e.g., “Video Course”).

  2. Click “Save” and then click inside the lecture area.

  3. Click on the video element, change the link to “Upload File,” and upload your video.

  4. Once uploaded, click on the video to highlight it and insert it into the lecture.

  5. Enable video controls for the viewer and add a thumbnail image if desired.

  6. Save your changes and preview the lecture to ensure the video plays correctly.

This allows you to offer a video component within your course, enhancing its value and providing a different learning experience for your customers.

Create An Audio Part of Your Course or Product

This video demonstrates how to add an audio component to your course or product within your System IO account.

  1. Click “Add Lecture” and name it (e.g., “Audio Course”).

  2. Enable comments if desired, leave the template as is, and click “Save.”

  3. Click inside the lecture area and delete the video portion.

  4. Drag the audio element from the media area onto the canvas.

  5. Click on the audio player and upload your audio file (allowed formats are listed).

  6. Once uploaded, click “Insert” to place the audio in the lecture.

  7. Save the element and preview the lecture to ensure the audio plays correctly.

This allows you to offer an audio component within your course, providing another way for your customers to learn.

Set Up A Squeeze/Landing Page

This video demonstrates how to edit and customize a squeeze page template within the System IO platform.

  1. Edit Page: Click on the “Edit Page” button to open the template for customization.

  2. Replace Image (Optional): If you want to use a different image, click on the existing image and upload your desired image file. You can use AI tools like ChatGPT or Midjourney to generate an image if needed.

  3. Customize Text: Modify or remove the existing text to align with your product or message.

  4. Configure Subscribe Button: Click on the “Subscribe” button and set up the action you want to happen when someone clicks it. In this example, the user is directed to the next step in the funnel, and double opt-in is enabled.

  5. Add Automation Rule: Click on “Add Automation Rule” to set up further actions based on user interaction. This will be covered in the next video.

By following these steps, you can personalize your squeeze page to effectively capture leads and guide them through your sales funnel.

Edit The Squeeze Page Template

This video demonstrates how to edit and customize a squeeze page template within the System IO platform.

  1. Click on the “Edit Page” button to open the template for customization.

  2. If you want to use a different image, click on the existing image and upload your desired image file. You can use AI tools like ChatGPT or Midjourney to generate an image if needed.

  3. Modify or remove the existing text to align with your product or message.

  4. Click on the “Subscribe” button and set up the action you want to happen when someone clicks it. In this example, the user is directed to the next step in the funnel, and double opt-in is enabled.

  5. Click on “Add Automation Rule” to set up further actions based on user interaction. This will be covered in the next video.

By following these steps, you can personalize your squeeze page to effectively capture leads and guide them through your sales funnel.

Add An Automation Rule

This video demonstrates how to add automation rules to a button in System IO.

  1. Click “Add an Action.”

  2. Choose the action you want to happen when the button is clicked. In this example, the user is subscribed to an email campaign.

  3. Select the specific campaign you want the user to be subscribed to.

  4. Add another action if desired. In this example, the user is also enrolled in a course.

  5. Select the course you want the user to be enrolled in.

  6. Click “Save Rule.”

  7. Save the changes to your page and preview it.

Now, when a user clicks the button, they will be subscribed to the email campaign and enrolled in the course.

Set Up The First eMail Message

This video demonstrates how to set up the first email in an email campaign within System IO.

  1. Navigate to the “Email” tab and then the “Campaigns” section.

  2. Click “Create” to start a new email.

  3. Enter the subject line and sender email address.

  4. Write the email message using either the visual editor or the classic editor.

  5. Save the changes and send a test email to ensure it appears correctly in your inbox.

  6. Save and publish the email.

  7. Activate the campaign and set the delivery time. Since this is the first email, there should be no delay.

  8. Click “Activate” to start the campaign.

Now, when someone signs up through your squeeze page, they will immediately receive this welcome email.

Setting Up The Thank You Page For Purchasers

In this video, we’ll complete the funnel setup in System IO by creating a thank you page.

  1. Access Thank You Page: Click on the “Thank You Page” section within your funnel.

  2. Customize Template: Choose a template and customize it to match your branding and message.

  3. Set URL Path: Give the thank you page a specific URL path.

  4. Edit Page Content: Modify the page content to instruct users to check their email for login credentials to access your free report. Remove any unnecessary buttons or elements.

  5. Save Changes: Save the changes you’ve made to the thank you page.

  6. View Funnel: Go back to the funnel overview to see the complete flow.

  7. Test Funnel: Test the entire funnel to ensure it works as expected, from the squeeze page to the thank you page.

By following these steps, you’ll have a functional funnel that captures leads, delivers a welcome email, and directs users to a thank you page with instructions on accessing your free report.

Verify That Everything Works Well

In this video, we’ll verify the functionality of the sales funnel we’ve set up in System IO.

  1. Access the Squeeze Page: Go to the URL of your squeeze page and enter an email address to subscribe.

  2. Check Email: Confirm that you receive an email with a link to set a password for accessing the free report.

  3. Access Report: Click the link in the email, set a password, and verify that you can access the course content.

  4. Activate Course Elements: In the System IO course settings, ensure all elements are activated so the customer can access them immediately.

By following these steps, you can confirm that your sales funnel is working correctly, from lead capture to content delivery.

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